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NYC Must-See Week
NYC Must See Week is one of the best reasons to visit New York in February, especially if it’s your first time or you’re planning to tick off a few iconic attractions. For a limited time you can get two for one deals across some of the city’s most popular experiences, which can save you a lot if you’re travelling on a budget. Participating attractions often include places like the Empire State Building, QC Spa, The Friends Experience and even Central Park bike rentals. It’s a great way to experience the classic New York sights without paying full price and the offers usually cover a mix of sightseeing, wellness, and fun activities.
If you’re visiting for a short trip this is one of the easiest ways to pack more into your days while keeping costs down. For Broadway shows you can get 241 tickets on popular productions like Wicked, The Lion King and Chicago. Just make sure you use the discount code NYCBW250 when booking online.
For attractions there are also 241 deals available on experiences such as The Friends Experience, Top of the Rock and the Empire State Building. To access these offers, use the discount code MSW26 at checkout when booking your tickets.
Valentine’s Movie Night at the Empire State Building
Louis Vuitton Hotel-Style Pop Up in Soho
If you’re spending time in Soho this February, this is one of those things that’s easy to miss but really worth popping into. To celebrate 130 years of its Monogram, Louis Vuitton has opened a hotel-style pop up (located on 104 Prince Street) that feels more like an exhibition than a shop. The space is designed as a fictional hotel, guiding you through different rooms that each tell a story about travel and how the brand’s bags evolved alongside the way we move.
You’ll walk through themed rooms inspired by iconic pieces like the Keepall, Speedy and Neverfull, with each space styled to reflect different eras of travel. There’s a real focus on craftsmanship and functionality rather than selling, which makes it feel surprisingly calm for such a central location. The pop up is open through April, making it an easy and free stop to add to your February itinerary while exploring Soho or Nolita.
The Orchid Show at The New York Botanical Garden
Lunar New Year Firecracker Ceremony and Cultural Festival
The Lunar New Year Firecracker Ceremony and Cultural Festival is one of the most vibrant events happening in New York in February. Taking place on February 17th at Sara D. Roosevelt Park, this celebration marks the Lunar New Year with traditional performances, cultural displays and of course the iconic firecracker ceremony.
The atmosphere is lively and it’s a great way to experience New York’s cultural diversity while learning more about Lunar New Year traditions. You don’t need to plan too much around this one either, as you can easily pair it with exploring Chinatown or grabbing food nearby. If you’re visiting New York in February and want to experience something that feels local and meaningful, this is a great addition to your plans.
Lunar New Year Celebration at Bryant Park
New York Fashion Week
Send an Anonymous Love Letter
Free Curling at Bryant Park
Bay Ridge’s Holiday House
A Century of The New Yorker
Bumper Cars on Ice
MoMA Mart Pop-Up
MoMA Mart runs from 6 January through 29 March 2026 and is a playful, art led pop-up experience created by the Museum of Modern Art. Rather than being a traditional market, it is set up like a fake grocery store, where the shelves are stocked with artist designed products that explore themes around consumerism, food culture and everyday life. You can walk through the space browsing items that look familiar at first glance, but quickly realise they are part of the exhibition rather than things you can actually buy.
MoMA PS1 (Now Free for Everyone)
MoMA PS1 is known for its focus on contemporary and experimental art, and visiting feels very different from walking through more traditional museums in New York. The space is large and industrial, with galleries spread across multiple floors, and exhibitions often include immersive installations and video art. You can expect to see rotating exhibitions by both emerging and established artists, many of which explore current social, political and cultural themes.
As of 1 January 2026, MoMA PS1 became free for all visitors for the next three years, making it the largest free museum in New York City.
Pink Pier at Pier 15
If you love anything pink, this is one you will want to add straight to your list. Pink Pier is a bright, playful installation set along the East River that completely transforms the waterfront into an all pink experience. You can dine inside an all pink waterfront igloo, sip pink cocktails and enjoy menu items designed specifically for the pop-up. There are plenty of photo moments throughout, including a giant pink photo frame positioned perfectly in front of the Brooklyn Bridge, which is one of the main highlights.
Pink Pier runs from 9th January to 1st March, with prices starting from $17, making it a fun and fairly affordable winter activity.
The Morgan Library & Museum (Free Friday Evenings)
The Morgan Library & Museum is best known for its beautiful historic library spaces, rare manuscripts and intimate gallery rooms. Originally the private library of financier J. Pierpont Morgan, the building itself is one of the highlights, with ornate ceilings, dark wood shelves and some of the most impressive interiors in the city. It houses rare books, handwritten manuscripts, drawings, and letters from well-known figures across literature, music and history.
The Morgan offers free entry on Friday evenings from 5 to 8pm, with live music beginning at 5pm, though reservations are required and tickets are released one week in advance.
New York Aquarium (Free After 3pm on Wednesdays)
The New York Aquarium is located in Coney Island, Brooklyn, right by the waterfront and makes a nice change of pace from central Manhattan sightseeing. Inside you can expect a mix of indoor and outdoor exhibits, featuring animals such as sea lions, penguins, sharks, jellyfish and colourful tropical fish. It offers free admission after 3pm on Wednesdays, including throughout January, although timed tickets must still be reserved online in advance. These free slots are popular so it’s worth booking as soon as they become available (which is usually 3pm the Monday before and you can reserve up to 4 tickets in total).
The Guggenheim - Pay What You Wish
The Guggenheim is best known for its iconic spiral shaped interior, which is an experience in itself even before you start looking at the art. Inside exhibitions are displayed along the curved ramp, so you gradually move through the space as you explore rather than walking through separate rooms.
The Guggenheim offers Pay What You Wish admission on Sundays and Tuesdays from 4 to 5.30pm, including January, where you can pay what you like with a minimum of $1. These time slots are popular so booking in advance is recommended.
Thank you so much for reading and I hope this guide on the best things to do in New York in February has given you plenty of inspiration for your own trip. If you need anymore NYC planning inspo, don’t miss my ultimate travel guide I wrote which you can find here.