Villajoyosa Guide – Best Things to do in Villajoyosa 2025
If you’re someone who loves discovering hidden gems, Villajoyosa in Spain should be right at the top of your travel list. This coastal town, often overshadowed by its more famous neighbours like Alicante and Benidorm, was recently crowned the Best Hidden Gem in Europe 2024 by European Best Destinations. After visiting, I can confidently say it lives up to the title. In this guide you will find a list of the best things to do in Villajoyosa, plus a few tips on where to eat and stay, so you can make the most of your visit.
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Things to do in Villajoyos
1.Book a Tour
One of my favourite ways to explore a new area is to book a guided tour and hear firsthand from locals all about the location. I highly recommend joining a tour that not only delves into the local charm of Villajoyosa but also takes you to the nearby town of Altea, renowned for its whitewashed buildings and Mediterranean vibes. Often called the “Santorini of Spain,” Altea is a picturesque addition to your itinerary. Your guide will provide fascinating insights into the area’s history, architecture, and culture, making the experience both educational and enjoyable. Along the way, you’ll discover hidden gems and scenic spots you might have missed on your own.
2. Casas De Colores
The first thing that strikes you about Villajoyosa is its kaleidoscope of colourful houses. These candy-hued facades were originally painted by fishermen so they could identify their homes from the sea. Today, they provide a stunning backdrop that makes every corner of the town Instagram-worthy.
3. Valor Chocolate Museum
Villajoyosa is home to Valor, one of Spain’s most famous chocolate brands, so if you’re a chocolate lover, you’re in for a treat! Make sure you tour the museum to learn about the history of chocolate making and indulge in my favourite thing, the free samples.
4. Relax on the Beaches
There are 13 beaches in total in Villajoyosa! My personal favourite is Playa Centro, which is the main beach in town. It’s got everything you need for a relaxing day, as well as lots of nearby cafés and restaurants where you can grab a bite or a cold drink. It’s also close to the colourful old town, which means you can easily mix some sightseeing with your beach day.
5. Horse Riding
Horseback riding in Villajoyosa is one of the most serene and picturesque ways to experience the region’s natural beauty. This adventure takes you into the heart of the mountains, where you’ll be greeted by panoramic views of the surrounding peaks and the Mediterranean Sea.
A few tips: long trousers are required for comfort and safety during the ride, and all the necessary equipment is provided. The guides are incredibly knowledgeable, ensuring you feel confident and relaxed as you ride.
You can choose from a one-hour, hour and a half, or two-hour horseback riding route.
6. Kayaking
Kayaking is one of my favorite water activities to do when I’m on holiday! In Villajoyosa, this experience is even more special, thanks to the stunning coastline that surrounds the town. The coves, beaches, and cliffs of Villajoyosa offer a kayaking adventure that’s hard to beat. As you paddle along the coastline, you get to explore hidden beaches, dramatic cliffs, and serene coves that are accessible only by kayak
Tours often cater to all skill levels, offering instruction and equipment, so even first-timers can enjoy the adventure.
Where to Eat
- T-Class – Mediterranean
- Restaurante Pizzería Da Marc – Italien
- L’Arsenal – Burgers
- Gusta Pizza – Italien
- Restaurante Ca Marta – Mediterranean
Where to Stay
- Senabre Suites by Vilamassalia
- Prices start from £91
- Pau Suites
- Prices start from £75
- NIU Line
- Prices start from £71
- Blue Line Apartment Hotel
- Prices start from £107
How many days to spend in Villajoyosa
Villajoyosa is an ideal destination for a day trip, thanks to its convenient location near Benidorm and Alicante. The town is easy to explore in a day, with its colourful streets, beautiful beaches, and the famous Valor Chocolate Museum all within reach. If you decide to stay longer, you can fully enjoy the relaxed atmosphere, try more local seafood, and soak in the charm at a slower pace.
How to get to Villajoyosa
Villajoyosa is conveniently located just 32 km (20 miles) from Alicante and is easily accessible by several modes of transportation:
By Plane:
The nearest airport is Alicante-Elche Airport (ALC), about a 35-minute drive from Villajoyosa. From the airport, you can rent a car, book a taxi, or take public transportation.
By Train:
From Alicante, you can take the TRAM (Line L1), which offers a scenic coastal route to Villajoyosa. The ride takes about 50 minutes.
By Car:
Villajoyosa is well-connected by the AP-7 highway. It’s a 30-minute drive from Alicante and a 10-minute drive from Benidorm.
By Bus:
Regular buses run from Alicante, Benidorm, and other nearby towns. ALSA and local operators provide reliable services.
Is Villajoyosa Worth Visiting?
100% YES! It truly earns its title as Europe’s Best Hidden Gem and is also a great option for a quick visit while traveling between Alicante and Benidorm.
I hope this guide on the best things to do in Villajoyosa was useful! If you have any suggestions, please feel free to let me know in the comments below.
Mandeep
Founder of The Girls Trip To
I love every step of the travel planning process and ensuring that the girls’ trip ACTUALLY happens. My mission is to help you get that girls’ trip out of the group chat by providing everything you need to plan your next getaway with your besties.
